MEDDIC which was created within PTC by Dick Dunkel and Jack Napoli is a sales qualification framework designed to help enterprise sales teams accelerate and better forecast their deals.
Over the years MEDDIC has evolved to include other elements such as an additional C (MEDDICC) which stands for Competition and a P (MEDDPICC) that stands for Paper Process.
So what does the R in MEDDPICCR stand for?
The R in MEDDPICCR stands for Risks.
Risks exist in all stages of enterprise deals and calling them out as an individual letter in your MEDDPICC can be a wise thing to do.